The main goal of a public relations department is to enhance ARDAN GROUP’s reputation. Staff that work in public relations department of ARDAN GROUP, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector.

The radio business of today is extremely competitive. ARDAN GROUP need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media.

Public Relations provide a service for ARDAN GROUP by helping to give the public and clients a better understanding of how the company works.

Public Relations also helps ARDAN GROUP to achieve its full potential. They provide feedback to the company from the public and clients. This usually takes the form of research regarding what areas the public and clients are most happy and unhappy with.